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Monday, October 18, 2010

HHS Balances Media Information

Oh my, is the U.S. Department of Health and Human Services finally boarding ship to the stop the asymmetric informational propaganda assault?  


For far too many years, you have these not-for-profit organizations that have been lobbying and spinning the media to get more money for what they want at the expense of taxpayers, especially in the area of Medicaid fraud child welfare.


I am going to call it out and say that there are only a handful of online resources that have been innovators in this field of giving HHS media exposure.


This new initiative should be looked upon as an educational tool for state policymakers, for their access to information is filtered through staff and the power voices of the non-profits marketing a personal agenda.


Let's see how they fare.  It's going to be a nasty battle between HHS and the child abuse propaganda machines.



The Wisdom of the HHS Crowd!



My Introduction to New Media

Nicholas Garlow is an intern with the Web Communication and New Media Division at HHS and has come to the HHS Center for New Media to explore new and innovative media tools that members of the HHS community are building and using.  This is the first of a series of podcasts and blogs that highlights those new media efforts.
Over the next few months, I’ll be talking to different members of HHS to better understand how new media tools are playing a role in carrying out the Department's mission and everyday functions.  These conversations may cover social media, web design, or program specific tools. One purpose of the HHS Center for New Media (hhsCNM) is to highlight new media efforts across the Department, and I hope through these discussions to show how these ideas and projects may be useful to you.

The hhsCNM will release audio or video podcasts on the projects and tools I cover.  In my conversations and research with HHS employees, we'll be discussing how various tools are improving cross-collaboration and cross-communication, both internally and with the public. 

What is the HHS Center for New Media?
This first podcast introduces you to the hhsCNM.  I spoke with New Media Strategist, Read Holman, to understand what our mission and goals are.


Read transcript

If you have any questions regarding this project or want to get in touch about a project you’re working on, please email newmedia@hhs.gov.



Podcast Transcript: What is the HHS Center for New Media?

What is the HHS Center for New Media?
You’re listening to The HHS Center for New Media podcast, where new and innovative media projects are introduced, shared, and discussed.
In today’s world of growing technologies, the reach we have at our computer is continually expanding.  Web 2.0 has brought people together online through interaction, participation and convergence.  Here at the Department of Health and Human Services, the Center for New Media is trying to apply those growing tools to the growth of the Department.  Read Holman is a New Media Strategist at The Center.
“The mission of the H.H.S. Center for New Media is to promote and support the strategic implementation of new media across the department, so across all of H.H.S.”
The Center works to communicate with all members across H.H.S., using trainings like “new media 101” and “how to strategically use a particular tool” to help members of the department, while also realizing that some of those people know more than they do.
“We also work to establish collaborations and share best practices across all of H.H.S.  The website serves as a very fundamental tool that helps us do that, where we post lessons learned and different guidance documents and various resources.”
That website, newmedia.hhs.gov, is home to a vast amount of resources for H.H.S. employees, including Standards and Policies that apply to all web practices.
“Those may be 508 and accessibility issues, records management issues, privacy security.  Those policies were written and have long applied to our static websites.  Suddenly these new technologies come along where the shape of the way the world works on the web is not on a static website that we maintain but more on a dynamic website that others may maintain.  The Facebook.com’s…The Twitter.com’s.   The biggest challenges that we right now are facing head on are how these standards and policies that apply to web pages also now begin to apply to our new media tools and practices.” 
It’s one of the challenges that Holman and the entire H.H.S. Center for New Media is currently taking on.  Ultimately, he says, the task at hand is to give employees the right rules to use the tools.
“We try to create the framework and structure through which offices across the department can set up their Facebook account and set up their Twitter account, and do so effectively and legally.”
The goal is also to bring H.H.S. employees together through collaboration.  One of The Centers most recent victories came in the creation of the directories tool on their websites homepage, which answers the question, how many people are using a given tool.
“On the right hand column there is this little box that says directories of H.H.S. accounts.  You click on YouTube and you can see everybody in H.H.S. that’s on YouTube, right there.”
The tool also applies to Facebook, Twitter, Blogs, and Flickr.  Holman explains how the directories tool benefits all employees.
“They can easily go into these directories of accounts, poke around to see whose doing what, and it also gives them a clearer idea as to who to contact if they want to see how to mimic, and use the lessons learned and best practices of others.”
Looking ahead to the future of new media, the ultimate goal is collaboration and participation.  The Center is now working to bring as many members of H.H.S. together to do just that, and ultimately, create a more efficient and productive working platform. 
“What we’d like to be able to do is have an online space where we can list a few things that we think need to be done.  Other people across H.H.S. can list the things that they think need to be done.  And then we’re looking at now what’s called an ideation type of tool where people can vote on which ones they think are more important.  That entire process is able to prioritize the work of the H.H.S. Center for New Media.”
You’ve been listening to The HHS Center for New Media podcast, where new and innovative media projects are introduced, shared, and discussed.  If you have a project, media tool, or idea that you want to share with other H.H.S. employees, please contact newmedia@hhs.gov
Thanks for listening.  I’m Nicholas Garlow. 

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